Strategic alliances, technology alliances, joint initiatives, and partnership structures between companies.
B2B Alliances
B2B Alliance Governance: Roles, Reviews, and Escalation
A practical governance model for strategic alliances.
How to Measure Partnership Success
A practical set of metrics for partnerships, alliances, channels, and ecosystems.
Types of Strategic Alliances in B2B
A practical overview of common B2B strategic alliance structures.
What Is a Business Alliance?
A practical guide to business alliances, common structures, and how they differ from acquisitions or ordinary supplier relationships.